Ksar Ezzit.
Where ANISO is rooted.
Ksar Ezzit is the place where Lassad's inherited knowledge of the olive tree and ANISO's vision become a shared story. Since 1914 our family has lived with this land. The old stone mill and the historic press speak of patience, handwork and a time when quality began at every single tree.
Lassad preserved this knowledge – not just as craft, but as conviction. Since 2005 Ksar Ezzit has continued this heritage as an organic estate. On 440 hectares grow 75,000 olive trees, 100% organic – with living soils, protected biodiversity and deep respect for nature, animals and the seasons.
Here ANISO Kraft Olive is born: from origin, uncompromising quality and genuine love for the olive tree.
Ksar Ezzit, ANISO and Lassad
Ksar Ezzit · living heritagePreserved by Lassad. Carried on by ANISO.
“What Lassad preserved lives on in every tree – and in every bottle of ANISO Kraft Olive.”Ksar Ezzit · Origin of ANISO · Family chronicle · Since 1914
Since 1914 · Jdidi Hassouna
Family chronicle · 1914–1983A dream that remained unfulfilled.
Jdidi Hassouna – a great son of his homeland
Jdidi Hassouna, Lassad's grandfather, was born on 6 April 1914 into a family whose life had been closely tied to agriculture for generations. He grew up in Hammamet at a time when the city was still a fertile centre of farming. Where hotels, restaurants and shops stand today, wide fields and gardens full of citrus trees, jasmine and fragrant blossoms once stretched.
His deep connection to the land and his belief in agriculture made him an ambassador of his homeland. He brought his region's produce to the capitals of the world and was valued for his experience, wisdom and craftsmanship.
He also left traces beyond Tunisia. During the reign of King Idris, Jdidi Hassouna contributed to Libya's agricultural development. From the nurseries of Hammamet he brought plants and young trees to Libya. His reputation as a farmer, entrepreneur and visionary spread far.
Thanks to his knowledge and merits he enjoyed high esteem and was close to President Habib Bourguiba. Jdidi Hassouna was the father of eleven children who carried on his name, his values and his love of agriculture. In the Bouficha region he built a continuously working olive oil mill. He treated the people who worked there with care and respect – like members of his own family.
Yet despite his successes, he carried a great dream in his heart until the end, one he could no longer fulfil in his lifetime. Jdidi Hassouna passed away in 1983, on 6 April – the very day of his birth.
His life's work and his love of the earth live on in the following generations – in his grandson Lassad, in Ksar Ezzit Organic Estate and in the spirit of ANISO Kraft Olive. His memory, his values and his life's work remain alive in his family and in the history of his homeland. May he rest in peace.
“What Lassad preserved lives on in every tree – and in every bottle of ANISO Kraft Olive.”Ksar Ezzit · Origin of ANISO · Family chronicle · Since 1914
“What connects ANISO and Lassad is the responsibility to carry on the heritage of Ksar Ezzit with clarity and respect.”A meeting. An attitude. A future.
ANISOANISO Vision · ANISO Kraft Olive & Lassad&LassadTradition · Ksar Ezzit
ANISO & Lassad
The meeting · 27.03.2026“What connects ANISO and Lassad is the responsibility to carry on the heritage of Ksar Ezzit with clarity and respect.”A meeting. An attitude. A future.
ANISOANISO Vision · ANISO Kraft Olive & Lassad&LassadTradition · Ksar Ezzit
Family Heritage1914The beginning of a living family heritage
Family Heritage 1914The beginning of a living
1914 · Jdidi Hassouna is bornOn 6 April begins the life story of a man whose love of agriculture durably shapes the family heritage. 1920s · Growing up with soil and seasonsThe early years among fields and trees teach that good yield always begins with patience, observation and respect. 1930s · Agriculture as a callingFields, citrus trees, jasmine and nurseries shape knowledge, responsibility and a view beyond one's own region. 1940s · Varieties, seedlings and living knowledgeExperience with plants, regional varieties and the rhythm of the Mediterranean climate grows into valuable family knowledge. Around 1950 · Stone mill & historic pressProcessing becomes the heart of the harvest: slow, artisanal and with respect for every single olive. 1950s · Quality begins before the pressRipeness, hand-picking and short distances become the quiet rule: only a healthy fruit can produce an oil with character. 1960s · Agriculture connects regionsKnowledge about cultivation, nurseries and care is shared. Origin is understood not as a border but as responsibility. 1970s · Knowledge is passed onCare, harvest timing and the feel for soil and tree remain living family knowledge. 1983 · A name becomes a legacyJdidi Hassouna passes away on 6 April. His values live on in eleven children and the following generations. 1980s · A generation takes responsibilityThe inherited knowledge is not archived but applied, tested and passed on to the next generation every day. 1990s · Protecting living soilsBiodiversity, soil fertility and the long-term health of the olive trees move more into focus. 2000s · An estate takes shapeOlive groves, historic places, animals and hospitality are conceived as one interconnected world. 2005 · Ksar Ezzit comes into beingThe family heritage receives a name, a place and a clear future as an organic estate. 2010 · Organic becomes a convictionOrganic farming unites the protection of soil, tree, animal and people into one common system. 2014 · A century of connectionA hundred years after the beginning, the same conviction remains: observe, preserve and only pass on what endures. 2018 · The estate world growsOlive groves, villas, animals, hospitality and the experience of the historic press grow together. 2020–2025 · Origin becomes visibleQuality, traceability and love for the olive tree become newly experienceable for guests and partners. One shared voiceANISO Kraft Olive makes the origin of Ksar Ezzit visible – carried by Lassad's experience and the character of the estate. A heritage with a futureSoil, trees, animals, people and knowledge are protected so that future generations can continue this story.
The beginning of a living
family heritage
Since 1914 the Ksar Ezzit family has preserved this olive land like a living archive. The old stone mill, the historic press and Lassad's knowledge tell of a craft in which quality begins long before the harvest.
Today 75,000 olive trees grow on 440 hectares in a 100% organically managed habitat – together with people, animals, wild plants and the invisible helpers of healthy soil.
The first meeting · 27 · 03 · 2026
ANISO meets Lassad at Ksar EzzitTwo perspectives recognise the same conviction: love for the olive tree, uncompromising quality, respect for nature and respect for every life.
ANISOANISO Vision · ANISO Kraft Olive & Lassad&LassadTradition · Ksar Ezzit
People, conviction, future
ANISO & LASSAD
Two perspectives. One shared love for the olive tree – and the decision to lead Ksar Ezzit into the future with respect.
The vision
of Kraft Olive.
ANISO rethinks the olive without losing its origin. The brand stands for courage, clarity and uncompromising quality communication – so that people worldwide do not see just any oil, but recognise Ksar Ezzit, its trees and its conviction.
The first meeting · 27 · 03 · 2026
On 27 March 2026, ANISO and Lassad met for the first time. Lassad spoke about patience, soil and responsibility for every tree. ANISO spoke about visibility, future and the power of an honest brand. This conversation became a shared path.
ANISO & Lassad · Back to NatureThe soul
of the estate.
Lassad knows the rhythm of the land: when the soil needs rest, when a tree needs help and when an olive is ready. His experience gives ANISO Kraft Olive depth – and Ksar Ezzit a human voice.